Dataset Open Access

Customer Journey und forschendes Lernen

Jochims, Heike


JSON Export

{"conceptdoi":"10.25592/uhhfdm.17053","conceptrecid":"17053","created":"2025-04-08T14:24:45.680196+00:00","doi":"10.25592/uhhfdm.17054","id":17054,"links":{"badge":"https://www.fdr.uni-hamburg.de/badge/doi/10.25592/uhhfdm.17054.svg","conceptbadge":"https://www.fdr.uni-hamburg.de/badge/doi/10.25592/uhhfdm.17053.svg","conceptdoi":"http://doi.org/10.25592/uhhfdm.17053","doi":"http://doi.org/10.25592/uhhfdm.17054"},"metadata":{"access_right":"open","access_right_category":"success","communities":[{"id":"uhh"}],"creators":[{"affiliation":"HAW Hamburg","name":"Jochims, Heike"}],"description":"<p>Das hier vorgestellte Angebot zum forschenden Lernen richtet sich an Marketing-Studierende und stellt die wissenschaftliche Erforschung und Darstellung von Customer Journeys sowie den Austausch mit praxisrelevanten Fragestellungen in den Mittelpunkt.</p>","doi":"10.25592/uhhfdm.17054","keywords":["Customer Journey, Praxiskooperationen, Mapping Games, soziales Lernen"],"language":"deu","license":{"id":"CC-BY-4.0"},"publication_date":"2024-12-01","related_identifiers":[{"identifier":"10.25592/uhhfdm.17053","relation":"isVersionOf","scheme":"doi"}],"relations":{"version":[{"count":1,"index":0,"is_last":true,"last_child":{"pid_type":"recid","pid_value":"17054"},"parent":{"pid_type":"recid","pid_value":"17053"}}]},"resource_type":{"title":"Dataset","type":"dataset"},"title":"Customer Journey und forschendes Lernen"},"owners":[602],"revision":2,"updated":"2025-04-08T20:34:52.577239+00:00"}

Cite record as