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When Brand Hashtags Backfire: Investigating the Impact of Brand Hashtags in User-Generated Content

Rosada, Julia; Heynicke, Magdalena; Heitmann, Mark

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{"DOI":"10.25592/uhhfdm.17827","abstract":"<p>The uploaded&nbsp;files contain&nbsp;all data, code and the publication (manuscript + appendix) for the paper &quot;When Brand Hashtags Backfire: Investigating the Impact of Brand Hashtags in User-Generated Contents&quot;.</p>","author":[{"family":"Rosada, Julia"},{"family":"Heynicke, Magdalena"},{"family":"Heitmann, Mark"}],"id":"17827","issued":{"date-parts":[[2025,8,13]]},"title":"When Brand Hashtags Backfire: Investigating the Impact of Brand Hashtags in User-Generated Content","type":"dataset"}
Publication date:
August 13, 2025
DOI:
10.25592/uhhfdm.17827

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Version 1 10.25592/uhhfdm.17827 Aug 13, 2025
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