August 13, 2025 Dataset Closed Access

Rosada, Julia; Heynicke, Magdalena; Heitmann, Mark

DataCite XML Export

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  <identifier identifierType="DOI">10.25592/uhhfdm.17827</identifier>
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    <creator>
      <creatorName>Rosada, Julia</creatorName>
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    <creator>
      <creatorName>Heynicke, Magdalena</creatorName>
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    <creator>
      <creatorName>Heitmann, Mark</creatorName>
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  <titles>
    <title>When Brand Hashtags Backfire: Investigating the Impact of Brand Hashtags in User-Generated Content</title>
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  <publisher>Universität Hamburg</publisher>
  <publicationYear>2025</publicationYear>
  <dates>
    <date dateType="Issued">2025-08-13</date>
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    <description descriptionType="Abstract">&lt;p&gt;The uploaded&amp;nbsp;files contain&amp;nbsp;all data, code and the publication (manuscript + appendix) for the paper &amp;quot;When Brand Hashtags Backfire: Investigating the Impact of Brand Hashtags in User-Generated Contents&amp;quot;.&lt;/p&gt;</description>
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