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When Brand Hashtags Backfire: Investigating the Impact of Brand Hashtags in User-Generated Content

Rosada, Julia; Heynicke, Magdalena; Heitmann, Mark

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  <dc:creator>Rosada, Julia</dc:creator>
  <dc:creator>Heynicke, Magdalena</dc:creator>
  <dc:creator>Heitmann, Mark</dc:creator>
  <dc:date>2025-08-13</dc:date>
  <dc:description>The uploaded files contain all data, code and the publication (manuscript + appendix) for the paper "When Brand Hashtags Backfire: Investigating the Impact of Brand Hashtags in User-Generated Contents".</dc:description>
  <dc:identifier>https://www.fdr.uni-hamburg.de/record/17827</dc:identifier>
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  <dc:relation>doi:10.25592/uhhfdm.17826</dc:relation>
  <dc:rights>info:eu-repo/semantics/closedAccess</dc:rights>
  <dc:title>When Brand Hashtags Backfire: Investigating the Impact of Brand Hashtags in User-Generated Content</dc:title>
  <dc:type>info:eu-repo/semantics/other</dc:type>
  <dc:type>dataset</dc:type>
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Publication date:
August 13, 2025
DOI:
10.25592/uhhfdm.17827

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