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Hopping on Trends – How Trend Display Impacts Behavior
Rackowitz, Leonard;
Mayer, Kerstin;
Clement, Michel
The uploaded zip file contains all data, code, materials, manuscript, and appendix for the paper, "Hopping on Trends – How Trend Display Impacts Behavior", submitted to International Journal of Research in Marketing in January, 2026.
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You may request access to the files in this upload, provided that you fulfil the conditions below. The decision whether to grant/deny access is solely under the responsibility of the record owner.
Access upon request (contact person: Prof. Dr. Michel Clement, michel.clement@uni-hamburg.de).
