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Hopping on Trends – How Trend Display Impacts Behavior

Rackowitz, Leonard; Mayer, Kerstin; Clement, Michel

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  <dc:creator>Rackowitz, Leonard</dc:creator>
  <dc:creator>Mayer, Kerstin</dc:creator>
  <dc:creator>Clement, Michel</dc:creator>
  <dc:date>2026-01-08</dc:date>
  <dc:description>The uploaded zip file contains all data, code, materials, manuscript, and appendix for the paper, "Hopping on Trends – How Trend Display Impacts Behavior", submitted to International Journal of Research in Marketing in January, 2026.</dc:description>
  <dc:identifier>https://www.fdr.uni-hamburg.de/record/18201</dc:identifier>
  <dc:identifier>10.25592/uhhfdm.18201</dc:identifier>
  <dc:identifier>oai:fdr.uni-hamburg.de:18201</dc:identifier>
  <dc:relation>doi:10.25592/uhhfdm.18200</dc:relation>
  <dc:rights>info:eu-repo/semantics/restrictedAccess</dc:rights>
  <dc:title>Hopping on Trends – How Trend Display Impacts Behavior</dc:title>
  <dc:type>info:eu-repo/semantics/other</dc:type>
  <dc:type>other</dc:type>
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Publication date:
January 8, 2026
DOI:
10.25592/uhhfdm.18201

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