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Hopping on Trends – How Trend Display Impacts Behavior

Rackowitz, Leonard; Mayer, Kerstin; Clement, Michel

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{"DOI":"10.25592/uhhfdm.18201","abstract":"<p>The uploaded zip file contains all data, code, materials, manuscript, and appendix for the paper,&nbsp;&quot;Hopping on Trends &ndash; How Trend Display Impacts Behavior&quot;, submitted to International Journal of Research in&nbsp;Marketing in January, 2026.</p>","author":[{"family":"Rackowitz, Leonard"},{"family":"Mayer, Kerstin"},{"family":"Clement, Michel"}],"id":"18201","issued":{"date-parts":[[2026,1,8]]},"title":"Hopping on Trends \u2013 How Trend Display Impacts Behavior","type":"article"}
Publication date:
January 8, 2026
DOI:
10.25592/uhhfdm.18201

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