Other Restricted Access

Hopping on Trends – How Trend Display Impacts Behavior

Rackowitz, Leonard; Mayer, Kerstin; Clement, Michel

MARC21 XML Export

<?xml version='1.0' encoding='UTF-8'?>
<record xmlns="http://www.loc.gov/MARC21/slim">
  <leader>00000nam##2200000uu#4500</leader>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Mayer, Kerstin</subfield>
    <subfield code="u">University of Hamburg</subfield>
    <subfield code="0">(orcid)0009-0009-2771-6897</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Clement, Michel</subfield>
    <subfield code="u">University of Hamburg</subfield>
  </datafield>
  <datafield tag="909" ind1="C" ind2="O">
    <subfield code="o">oai:fdr.uni-hamburg.de:18201</subfield>
    <subfield code="p">user-uhh</subfield>
  </datafield>
  <controlfield tag="001">18201</controlfield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="c">2026-01-08</subfield>
  </datafield>
  <datafield tag="980" ind1=" " ind2=" ">
    <subfield code="a">other</subfield>
  </datafield>
  <datafield tag="024" ind1=" " ind2=" ">
    <subfield code="a">10.25592/uhhfdm.18201</subfield>
    <subfield code="2">doi</subfield>
  </datafield>
  <datafield tag="980" ind1=" " ind2=" ">
    <subfield code="a">user-uhh</subfield>
  </datafield>
  <datafield tag="773" ind1=" " ind2=" ">
    <subfield code="a">10.25592/uhhfdm.18200</subfield>
    <subfield code="i">isVersionOf</subfield>
    <subfield code="n">doi</subfield>
  </datafield>
  <datafield tag="542" ind1=" " ind2=" ">
    <subfield code="l">restricted</subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">&lt;p&gt;The uploaded zip file contains all data, code, materials, manuscript, and appendix for the paper,&amp;nbsp;&amp;quot;Hopping on Trends &amp;ndash; How Trend Display Impacts Behavior&amp;quot;, submitted to International Journal of Research in&amp;nbsp;Marketing in January, 2026.&lt;/p&gt;</subfield>
  </datafield>
  <controlfield tag="005">20260108165912.0</controlfield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Hopping on Trends – How Trend Display Impacts Behavior</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a">Rackowitz, Leonard</subfield>
    <subfield code="u">University of Hamburg</subfield>
  </datafield>
</record>
Publication date:
January 8, 2026
DOI:
10.25592/uhhfdm.18201

DOI Badge

Markdown 

[![DOI](https://www.fdr.uni-hamburg.de/badge/DOI/10.25592/uhhfdm.18201.svg)](https://doi.org/10.25592/uhhfdm.18201)

reStructedText 

.. image:: https://www.fdr.uni-hamburg.de/badge/DOI/10.25592/uhhfdm.18201.svg
   :target: https://doi.org/10.25592/uhhfdm.18201

HTML 

<a href="https://doi.org/10.25592/uhhfdm.18201"><img src="https://www.fdr.uni-hamburg.de/badge/DOI/10.25592/uhhfdm.18201.svg" alt="DOI"></a>

Image URL 

https://www.fdr.uni-hamburg.de/badge/DOI/10.25592/uhhfdm.18201.svg

Target URL 

https://doi.org/10.25592/uhhfdm.18201

Communities:

Versions

Version 1 10.25592/uhhfdm.18201 Jan 8, 2026
Cite all versions? You can cite all versions by using the DOI 10.25592/uhhfdm.18200. This DOI represents all versions, and will always resolve to the latest one.

Cite record as

Export