January 8, 2026 Other Restricted Access

Rackowitz, Leonard; Mayer, Kerstin; Clement, Michel

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  <identifier identifierType="DOI">10.25592/uhhfdm.18201</identifier>
  <creators>
    <creator>
      <creatorName>Rackowitz, Leonard</creatorName>
      <affiliation>University of Hamburg</affiliation>
    </creator>
    <creator>
      <creatorName>Mayer, Kerstin</creatorName>
      <nameIdentifier nameIdentifierScheme="ORCID" schemeURI="http://orcid.org/">0009-0009-2771-6897</nameIdentifier>
      <affiliation>University of Hamburg</affiliation>
    </creator>
    <creator>
      <creatorName>Clement, Michel</creatorName>
      <affiliation>University of Hamburg</affiliation>
    </creator>
  </creators>
  <titles>
    <title>Hopping on Trends – How Trend Display Impacts Behavior</title>
  </titles>
  <publisher>Universität Hamburg</publisher>
  <publicationYear>2026</publicationYear>
  <dates>
    <date dateType="Issued">2026-01-08</date>
  </dates>
  <resourceType resourceTypeGeneral="Other"/>
  <alternateIdentifiers>
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  <rightsList>
    <rights rightsURI="info:eu-repo/semantics/restrictedAccess">Restricted Access</rights>
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  <descriptions>
    <description descriptionType="Abstract">&lt;p&gt;The uploaded zip file contains all data, code, materials, manuscript, and appendix for the paper,&amp;nbsp;&amp;quot;Hopping on Trends &amp;ndash; How Trend Display Impacts Behavior&amp;quot;, submitted to International Journal of Research in&amp;nbsp;Marketing in January, 2026.&lt;/p&gt;</description>
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